Glossary › Title

Title

The app name shown in the store, up to 30 characters on Google Play. It is the strongest ranking field: a term in the title outweighs the same term anywhere else. Keyword stuffing is against Play policy and hurts conversion; one clear term next to the brand is the usual pattern.

Related terms: Store listing Short description Long (full) description

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ersASO harvests, scores and tracks keywords in your app's own language, every night. Free plan, no card.

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