Glossary › Opportunity score
Opportunity score
A combined signal for "target this next": high popularity, low difficulty and high relevance to the app's own listing, for terms the app does not yet rank well for. It is app-specific because relevance is; the same keyword is an opportunity for one app and noise for another.
Measure instead of guessing
ersASO harvests, scores and tracks keywords in your app's own language, every night. Free plan, no card.
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