Glossary › ASO (App Store Optimization)
ASO (App Store Optimization)
The practice of improving how an app is found in a store's search and browse surfaces and how often a listing view turns into an install. On Google Play the levers are the title, short and long descriptions, icon and screenshots, ratings, and the keywords those texts rank for.
Related terms: Keyword Keyword popularity (search volume estimate)
Measure instead of guessing
ersASO harvests, scores and tracks keywords in your app's own language, every night. Free plan, no card.
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