https://ersaso.com/blog/ersASO blogMeasurements from Google Play search, dated and with their method: what we saw, on which keywords, and what it does not prove.2026-10-09T00:00:00ZersASOhttps://ersaso.com/blog/where-the-first-app-writes-the-term/Where the first app writes the search term, and how often it does not write it at all2026-10-09T00:00:00Z2026-10-09T00:00:00ZAcross 1,346 keywords that Google Play itself suggests, the app in first place has the whole term in its title on 22% and somewhere in its listing on 56%. For phrases of three words or more it usually has only part of the phrase.https://ersaso.com/blog/four-mistakes-in-our-own-scores/Four mistakes our own scores made, and the measurement that caught each2026-09-29T00:00:00Z2026-09-29T00:00:00ZPopularity and difficulty are estimates. In September we checked their distributions against what they should look like and found four errors. Here they are, with the numbers.https://ersaso.com/blog/ratings-count-and-rank/Ratings count and rank: the heaviest app is first less often than you think2026-09-29T00:00:00Z2026-09-29T00:00:00ZAcross 2,299 keywords, the app in first place has a higher median ratings count than the rest of the top ten. But the single most-rated app is first on only one keyword in five.https://ersaso.com/blog/the-term-in-the-title/The term in the title: what the top ten show2026-09-29T00:00:00Z2026-09-29T00:00:00ZHow often does the app in first place have the search term in its title? For one-word terms almost half the time; for three-word phrases, one time in ten.